I had the privilege of collaborating with the remarkable team at SCF Australia on their content initiative, "The Film Invitational."
The Pinnacle of Outdoor Filmmaking, TFI stands out as an exclusive, invite-only filmmaking competition. It gathers the top outdoor content creators from across Australia (and soon, the world), challenging them to push the boundaries of film and capture unprecedented moments for a chance at a massive prize pool.
I won't bore with the complete brief for the brand, so here are a couple of key aspects that the brand needed to embody:
The logo should exude a premium and exclusive feel, ensuring adaptability across various mediums.
The brand must seamlessly integrate with the identity of the naming sponsors for each event.
Upholding values of exclusivity and quality is paramount for the brand.
The outcome of our collaborative effort on the brand was met with enthusiasm from both myself and the team. I look forward to more exciting projects with TFI in 2024.
